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How to improve your organic search rankings

Every website owner wants to appear on top of the search engines when clients search for the services or products that they offer. Almost a billion people turn to the search engines like Yahoo, Bing, and Google to search for various products. The search engines are used by individuals looking for products to buy and gain information about particular products or services. To appear on top of the search engines, it requires the website owner to have a robust search engine optimization strategy. When you do your SEO correctly, you will attract millions of clients to your business which will lead to increased revenue. Click here on how to enhance your organic search in google. Let us look at some of the ways of improving the organic search rankings;

Best tips

Target keywords

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Firstly, identify your target keywords. The keyword research will determine whether your SEO efforts will be a hit or miss. Many people hit a miss since they focus only on the search volumes of the keywords. This typically results in attempting to rank the keywords that are costly or difficult to move up. At times, it may also because the keywords are not at all related to what the buyers are searching for. Such keywords only bring traffic to your website, but there is no conversion, hence referred to as useless. The keywords that you select should target exactly what the clients are searching for. For example, if you offer legal services in Toronto do not come up with keywords like “best lawyer” since it may give you results for all over the world. Targeted keywords like, “best lawyer in Toronto,” will precisely bring you clients around the city.

Perfect on-page specialization

Another way of improving your organic search rankings is by ensuring that you have perfect on-page specialization. There is a big difference when your website is on top of the search listing and when it is showing on page four of the search results. Many local companies typically ignore the on-page optimization. This indicates that the SEO company or the individual may not have optimized the website correctly.

Content strategy

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Developing a content strategy is another way in which you will improve your organic search rankings. Having a blog on your website is highly recommended since this will help you to add fresh content to your site on a regular basis. One thing that you should note is that the search engines love new and long content. This is because the search engines perceive a website that is regularly updated with fresh content provides value to the readers. Every time you publish a new post, make sure that you share it on the various social media platforms.

 

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Revealing Best Local SEO Strategy For Franchises

Each franchise has its set of challenges when it comes to local SEO and digital marketing. In this post, you will learn some useful local SEO approaches that are used by several franchises and challenges they face. Moreover, I will provide proven strategies they should use in internet marketing.

First, you should understand that there is local competition among franchisees. Thus, this is the playing field. In this case, there is a need to emphasize local SEO for them. If you want to have a competitive edge, then you must stamp your local authority online. Just click on this web link to learn more. Therefore, you need to have a well-designed website, great reviews, social presence, and useful information.

Local SEO strategies for franchises

Listing pages

tg23ed6fhwe8dj922In this case, there is the main website, which contains information about the business. Moreover, they may have a blog and a broad range of social media profiles like Google Plus, Twitter account, Facebook Page, and much more. There is a given page where franchisees are listed with their contact details. The good thing about listing pages is that it is cost-effective.

Single pages

This is quite similar to the first case. A national franchise operates the main site and the social media accounts to promote their brand. However, there are pages dedicated to each and every branch. The location pages have contact details. This is an opportunity to carry out local SEO. Some of the benefits include increased relevancy, and ease on franchisees. However, it is quite difficult to optimize a single page for several search terms.

Local mini sites

tg23wedf6vchywe8di22Nowadays, there are some franchises that offer mini-sites for every region or location as opposed to a single page. This is quite better as it offers you an opportunity to showcase your work and optimize your mini-site. It becomes easy to set up pages and then optimize them for each service you offer. Moreover, you can have a portfolio to showcase your unique work. In this way, you can easily compete in local SEO arena. The only disadvantage here is the increased effort and co-ordination needed from different stakeholders.

Individual websites

This may be the best solution, but it may not be feasible for different reasons. The cost of maintaining and setting up a website for every location can appear to be quite practical than having a single site. This gives you the opportunity to build content and become authoritative in your locality.