Each franchise has its set of challenges when it comes to local SEO and digital marketing. In this post, you will learn some useful local SEO approaches that are used by several franchises and challenges they face. Moreover, I will provide proven strategies they should use in internet marketing.
First, you should understand that there is local competition among franchisees. Thus, this is the playing field. In this case, there is a need to emphasize local SEO for them. If you want to have a competitive edge, then you must stamp your local authority online. Just click on this web link to learn more. Therefore, you need to have a well-designed website, great reviews, social presence, and useful information.
Local SEO strategies for franchises
In this case, there is the main website, which contains information about the business. Moreover, they may have a blog and a broad range of social media profiles like Google Plus, Twitter account, Facebook Page, and much more. There is a given page where franchisees are listed with their contact details. The good thing about listing pages is that it is cost-effective.
This is quite similar to the first case. A national franchise operates the main site and the social media accounts to promote their brand. However, there are pages dedicated to each and every branch. The location pages have contact details. This is an opportunity to carry out local SEO. Some of the benefits include increased relevancy, and ease on franchisees. However, it is quite difficult to optimize a single page for several search terms.
Local mini sites
Nowadays, there are some franchises that offer mini-sites for every region or location as opposed to a single page. This is quite better as it offers you an opportunity to showcase your work and optimize your mini-site. It becomes easy to set up pages and then optimize them for each service you offer. Moreover, you can have a portfolio to showcase your unique work. In this way, you can easily compete in local SEO arena. The only disadvantage here is the increased effort and co-ordination needed from different stakeholders.
This may be the best solution, but it may not be feasible for different reasons. The cost of maintaining and setting up a website for every location can appear to be quite practical than having a single site. This gives you the opportunity to build content and become authoritative in your locality.