Finding and choosing the right SEO services for your business is anything but a simple task. If you just take a look at any of the SEO directories, you will undoubtedly see a plethora of various SEO companies offering their services in Edinburgh. With this in mind, how should you approach the task of finding a reliable small business SEO from £150pm in Edinburgh and avoid ending up with sub par services that will also blow a hole in your budget?
Well, for starters, you should avoid some common mistakes that many business owners tend to make when choosing an SEO provider. To help you out with your search, we will cover some of these mistakes throughout this article.
Not knowing SEO basics
Of course, this doesn’t mean you should be an SEO expert. If you knew everything about SEO, then you wouldn’t need the experts in the first place. However, it would be quite difficult for you to look for the right services without actually knowing what to look for. Therefore, make sure to familiarize yourself with the basics of SEO before proceeding with your choice. For that matter, try to look for the experts who will be more than willing to help you out with this and explain to you all the basics in a way you can understand.
Don’t rely on false promises
Don’t forget that there is only one #1 spot in search engines for your specific niche. Also, keep in mind that there are thousands of other businesses trying to reach that spot. If you come across an agency that immediately promises you the #1 spot, you should probably steer clear from it. The majority of such agencies will simply try to lure you in with such promises and most likely tank your ranking even further.
Choosing a company you know nothing about
Many business owners tend to hire the first SEO company they come across. More often than not, they go straight into a contract without knowing a single thing about a company and usually end up with overpriced, sub par services. To avoid making such a mistake, make sure to ask your business associates or other people who have had experiences with certain agencies, so as to learn more about them and their capabilities.
Not paying attention to their past performance
Of course, if a certain SEO agency is promoting a variety of services and features, they should possess the knowledge and experience to handle them properly. Also, they should have the proof that they can do that. To avoid hiring the wrong company, don’t forget to check the page ranking of a certain agency you are interested in. If they are not ranked highly on the keywords they use for their website, how can you trust them they will do a better job for you?
Expecting instant results
Even though SEO can be extremely effective, it is not a magic wand that can make your website hit the number 1 spot overnight. Keep in mind that quality SEO services can easily take months to properly optimize your website, so make sure to arm yourself with lots of patience. You need to realize that most reputable SEO agencies rely on long term strategies, which include long-tail keywords, online marketing, customer engagement, social media optimization and more. Therefore, if you hire a certain agency an expect it to deliver instant results, you will probably end up disappointed and likely dismiss potentially exceptional services.